Palace New York

Palace New York is the American flagship of Palace Skateboards, the British skateboard brand founded in 2009 by Lev Tanju in London that became one of the defining post-2010 British streetwear operations through its irreverent Tri-Ferg logo program, ongoing Adidas collaboration pipeline, and Lev Tanju's broader creative direction that married skate culture, British vernacular humor, and post-Supreme drop-cadence retail discipline. The New York flagship opened in 2017 in SoHo's Lafayette Street and immediately became the defining British-streetwear retail destination on the American East Coast. The Palace New York vocabulary carries the full Palace lineup—the brand's Tri-Ferg-logo t-shirts, hoodies, and outerwear, the broader Palace ready-to-wear that anchors the brand's seasonal drop cadence, the brand's ongoing Adidas collaboration program (the Palace x Adidas Pro Boost, the Tri-Firm x Adidas Lite Racer, and the broader Palace x Adidas Originals pipeline), plus the brand's other ongoing collaboration program with Reebok, Salomon, Polo Ralph Lauren, and Calvin Klein. The New York flagship also runs American-exclusive capsule programming and Palace x New York-cultural-reference projects. Palace New York operates as both retail and the brand's American creative-direction hub, with the store's irreverent retail environment—skate-shop fixtures, Lev Tanju's deliberately-imperfect display logic, and the brand's broader anti-design philosophy—matching the brand's broader creative identity. The store's customer base in New York—heavily skewed toward the city's skate-culture-adjacent community, post-Supreme streetwear collectors, and the broader American British-streetwear-curious customer—treats Palace as the defining post-Supreme British streetwear authority. For New York customers building a Palace-and-broader-British-streetwear wardrobe through the post-2010 era, Palace New York has been one of the defining retail destinations alongside the broader American streetwear retail network.