Procell

Procell was founded in 2012 in New York by Brian Procell as a vintage and archival fashion operation specializing in American streetwear, sportswear, and pop-culture vintage from the 1980s, 1990s, and early 2000s. The Procell vocabulary—Wu-Tang Clan tour shirts, vintage Polo Ralph Lauren stadium pieces, archival Nike SB and Air Jordan, original Stüssy World Tribe and Bape "1st Camo" pieces, plus the broader American sportswear and streetwear vintage pipeline—positions Procell as the defining American vintage streetwear operation of the post-2010 era. The Procell inventory mix runs deep on American hip-hop and skate vintage: original Tribe Called Quest and Wu-Tang tour merchandise, archival Polo Sport and CP-93 stadium pieces, the broader Ralph Lauren collegiate and country-club vintage program, Nike Air Force 1 and Air Jordan retro pieces in dead-stock condition, Stüssy World Tribe and World Stussy Tribe shirts from the 1990s, Bape original 1st Camo and ABC Camo from the late-1990s Ura-Hara period, plus the broader American streetwear vintage that anchors the post-2010 collector market. The store's curatorial discipline—deep authentication, dead-stock priority, archival pricing—built a customer base that treats Procell as the defining American vintage streetwear authority. Procell operates from its Lower East Side flagship in Manhattan plus a robust e-commerce platform and an ongoing collaboration program with American streetwear and luxury brands that draws on the Procell vintage archive as design source material. The brand's collaborations with Online Ceramics, Aimé Leon Dore, and the broader American streetwear pipeline have anchored Procell as both vintage operation and creative-direction reference point. For New York streetwear and sneaker collectors building an American vintage streetwear wardrobe through the post-2010 era, Procell has been one of the defining retail destinations alongside Round Two, Stadium Goods, and the broader American vintage streetwear network.