Emerging Brands

Pastiche

Savette

Savette was founded in 2021 in New York by Amy Zurek as a contemporary luxury handbag-and-accessories brand specifically focused on what Zurek described as 'a deliberately-architectural and deliberately-sculptural contemporary-luxury handbag vocabulary anchored to Italian-craft construction and minimalist proportional play.' The brand has been one of the defining post-2021 NYC-anchored contemporary-luxury-handbag brands.

AIREI

AIREI was founded in 2020 in Los Angeles by American designer Drew Curry as a contemporary luxury menswear brand specifically focused on what Curry described as 'a deliberately-Americana-and-Japanese-craft-hybrid contemporary-luxury menswear vocabulary anchored to natural-fibre fabric production and small-batch American manufacturing.' The brand has been one of the defining post-2020 American-anchored 'craft-luxury-menswear' brands.

Bluorng

Fancì Club

Hatton Labs

Hatton Labs was founded in 2018 in London by Jack Brown, a former Goldsmiths University graduate and London jewellery designer, as a unisex contemporary jewellery brand built specifically around the British silver-and-pearl tradition reimagined for the post-2015 streetwear-meets-luxury conversation. The brand's foundational thesis was specific: produce contemporary jewellery — pearl necklaces, sterling silver chains, signet rings, ear cuffs — at the intersection of traditional British jewellery craft (the brand draws explicitly on the centuries-old London Hatton Garden jewellery district tradition) and the emerging 2010s-2020s streetwear-luxury vocabulary.

Jaywalking

Nodaleto

Nodaleto was founded in 2018 in Paris by Belgian-Italian designer Olivia Oblanc as a contemporary luxury footwear brand specifically focused on what Oblanc described as 'a deliberately-architectural-and-feminine contemporary-luxury footwear vocabulary anchored to Italian-craft construction and deliberately-sculptural proportional play.' The brand has been one of the defining post-2018 Paris-anchored contemporary-luxury-footwear brands.

AFFXWRKS

AFFXWRKS (often stylised AFFIX) was founded in 2018 in London by Kiko Kostadinov and his partners Stephen Mann and Taro Ray, with Tim Heyduk subsequently joining as design director. The brand's foundational thesis was specific: produce a more accessible, technically-anchored streetwear line as a sibling project to Kostadinov's eponymous main-line womenswear collection, with a clear focus on workwear-derived silhouettes, technical fabrics, and a recognisable bilingual (English/Japanese) graphic language.

Almost Gods

Edward Cuming

Edward Cuming was founded in 2018 in London by British designer Edward Cuming after his Royal College of Art MA graduation. The brand has been one of the defining post-2018 London-anchored 'deconstruction-luxury-menswear' brands, with the deliberately-deconstructed-and-asymmetric tailoring construction and the brand's deliberately-conceptual visual culture anchoring the broader brand cultural position.

Fear of God ESSENTIALS

Fear of God ESSENTIALS launched in 2018 as a more accessibly priced diffusion line of Fear of God, the Los Angeles–based luxury brand Jerry Lorenzo founded in 2013. Lorenzo's father (also named Jerry Lorenzo) is a former Major League Baseball executive, and the family business background informed his approach: build a brand around a small number of perfected wardrobe staples, sell mostly through carefully chosen retail partners, and use restraint where competitors lean into spectacle.